“For must-win situations we need custom decks built quickly…We need million-dollar decks to close million-dollar deals.”

Break silos. Improve collaboration. Install rigor and precision.

Messina Labs™ condenses decades of enterprise sales strategy into repeatable skills — enabling your teams to crush your largest, most complex deals.

You don’t need more resources. You don’t need Deloitte.

You need Messina Labs™.

Messina Labs™ — Every Essential Skill for Every Important Deal.

Messina builds our engagements around you – your priorities, your people, your deals.

✅ Strengthen internal collaboration between sales, pre-sales, and marketing

✅ Honor and develop the strengths of your essential contributors

✅ Find new value in your existing sales and go-to-market materials

✅ Clarify what matters to buyers and how to sequence information

✅ Spot strategy misalignments early and build consensus around key ideas

✅ Avoid the common traps that weaken trust and slow down complex sales

✅ Deploy custom visuals that actually support your arguments and claims

✅ Improve the way you incorporate edits and feedback from others

✅ Get insights from veterans who sell in your space and speak your language

✅ Leave a lasting impact on the quality of your go-to-market operations

“Messina gives us the missing layer of skills we can’t afford to keep in-house — backed by firsthand experience building winning decks in our industry.”

Messina Labs™ — Skill Domains Covered in Every Engagement

MESSAGING

Creating wireframes, agendas, and break slides

Using generative AI to brainstorm, rewrite, and simplify ideas

Adding value with enhanced slide titles, headers, and callouts

Incorporating footnotes, assumptions, and caveats

Drafting logical, supportive slide notes

Incorporating ROI, business value, and competitive differentiation

DESIGN

Applying consistent slide layouts and brand standards

Leveraging online tools for photos, icons, graphics, and AI enhancements

Grasping basic principles of balance, color, and stylization

Establishing consistency without template dependence

Understanding white space, text alignment, gradients, and animations

DELIVERY

Taking executive feedback and improving the dry-run

Presenting with impact across formats -- in-person, virtual, and hybrid

Speaking to present – cadence, pacing, pausing, and tone

Using on-screen best practices and screen sharing etiquette

Landing intros, transitions, and closings

Informing your audience — not oversharing

COLLABORATION

Understanding basic document sharing and version control

Defining project roles, content owners, and presenters

Aligning on defined milestones and deadlines

Leading working sessions, status calls, and reviews

Building reusable content assets and libraries